...the only type of marathon I will ever run.

Friday, June 15, 2007

Just Drink Water

This reminded me that I was gonna post about idiotic beverage names a while ago. When a soda has six words in the name, isn't it time to ditch the test marketing and make some executive decisions. You need a decoder to figure out what these Gatorade flavors mean: Fierce, Rain, Extremo and X-Factor.
Do people really say "I love that Gatorade Fierce, it's WAY better than Gatorade Extremo? Do the 7-Eleven's get a tutorial with each new product to describe the chemical advantages of one flavor over another? Gatorade has footnotes with their ingredients, to prove that their product enhances performance.
1 Wilk, B. and Bar-Or, O. J Appl Physiol, 80:1112-1117, 1996.
2 Meyer, F. et al. Med Sci Sports Exerc, 24:776-781, 1992.
3 Vrijens, D.M.J. and Rehrer, N.J. J Appl Physiol, 86:1847-1851, 1999.
4 Passe, D.H. et al. Appetite 35:219-229, 2000.
5 Murray, R. et al. Int J Sports Nutr 9:263-274, 1999.
6 Ryan, A.J. et al. J Appl Physiol, 84: 1581-1588, 1998.
7 Shi, X. et al. Med Sci Sports Exerc, 27: 1607-1615, 1995.
8 Adolpho, et al. J Appl Physiol 76:1014-1019, 1994.
9 Schedl, H.P. et al. Med Sci Sports Exerc 26:267-280, 1994.
10 Casa, DJ, et al. NATA Position Statement: Fluid Replacement for Athletes. J Athl Training 35:212-224, 2000.

The theory is that it's scientifically proven to taste better when you're thirsty.
How far will it go? Diet Caffeine Free Uber-Force Tank Breaker Passion Punch Sierra Mist?


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