How?

After this post I really was expecting something better.... How did they screw up so badly? Eats was featured on Thrillist today. Unfortunately the site has been down for the better part of the day, squandering possible users and deflating my hopes that someone will build a master food site. Was the traffic so overwhelmingly large that they couldn't handle it? Were they hacked?

UPDATE:

Eats.com was inundated with traffic which crashed their server. It's exciting that so many people are interested and their gonna work out the kinks.
I like the restaurant Wishlist concept and suggest creating a profile.